I'm a cultural anthropologist and work as a consultant in user experience, brand strategy, and innovation. My projects often start with with a seemingly ambiguous question, like 'how should the brand adapt to cultural change' or 'what's the future of social media'. My perspective has been integrated into design, branding, and due diligence in private equity. I've collaborated with organizations across diverse industries, including automotive, financial services, entertainment, and tech from startups to institutional investors and the Fortune 500.

A couple of my favorite discussion topics are:

• Cultural dimensions of mergers, acquisitions, and due diligence

• Implications of ESG and scarce forms of capital (social, environmental, etc)

• Leveraging human science to improve technology development